
Dandelion Food & Goods
CLIENT
Stella Dillard
SECTOR
Food & Drinks
Stella Dillard
SECTOR
Food & Drinks
SERVICES
Identity System
Branding
Package Design
Website
PHOTOGRAPHY
Stock Images
Identity System
Branding
Package Design
Website
PHOTOGRAPHY
Stock Images
How do we offer guests the quality of care that can be found in fine-dining while in the comfort of our home? Stella believes that its possible to give people delicious, sustaining, and healthy meals without sacrificing one factor for the other. DF&G was created to connect people who appreciate flavorful meals with Atlanta farmers who offer only the best produce, vegetables, and meats.

Design Inspiration
Drawing inspiration from vintage cookbooks and botanical prints, I discovered the numerous medicinal purposes that a dandelion plant can have. As a perennial herb, their roots were used for tonics and teas to help aid digestion and remove toxins from the liver and bloodstream. This diverse approach can be translated into how purposeful Stella’s cooking can be, as her meals help customers regain energy and offer a vast complexity of taste and enriching sensory experiences.
To reference Stella’s Atlantan roots, I wanted to make sure the city would be reflected in the identity. A monogram was formed with the phoenix, Atlanta’s symbol of rebirth after burning down during the Civil War. The phoenix acts as a secondary icon to support the dandelion. “Farm, Forest, Table” became DF&G’s main slogan, a play on Atlanta’s nickname of “The City in a Forest.”









Website Design
The following mockups use stock images and are to provide art direction that will hopefully be implemented for the future website design.
For DF&G, the website’s layout was imperative to get right, since this would be where customers order all their packaged meals.
For DF&G, the website’s layout was imperative to get right, since this would be where customers order all their packaged meals.
All dishes are taken as professional close-up flat lays shots to indicate high-quality tastes. The homepage sets up links to the store, customer favorites, and “This Week’s Menu” that details new upcoming dishes Stella would create. To get more people on the weekly menu email list, banners for email signups are placed with CTA’s at the bottom of most pages.





