
Grade H
CLIENT
Jason Bourassa
Aerie Hsu
SECTOR
Entertainment
Jason Bourassa
Aerie Hsu
SECTOR
Entertainment
SERVICES
Identity System
Branding
PHOTOGRAPHY
Stock Images
Identity System
Branding
PHOTOGRAPHY
Stock Images
With around 2.3 million citizens, Houston has firmly placed itself as the fourth largest city in the United States, becoming a crossroads where diversity, cultures, energy, and space exploration all intersect together. However, to the general public, Houston is sometimes overshadowed by the looming cities of New York, Los Angeles, and Chicago. How can people become informed of the magnificence that Houston has to offer?

Design Inspiration
In comes the idea of Grade H, a new youtube channel created by Jason Bourassa and Aerie Hsu. The mission of Grade H is to inform the public on the qualities that makes Houston stand out as the best city the U.S. has to offer.
Sophistication, incredible generosity, and civic selflessness are traits that Houstonians embody, and thus we wanted the Grade H brand to exemplify as well.
Sophistication, incredible generosity, and civic selflessness are traits that Houstonians embody, and thus we wanted the Grade H brand to exemplify as well.
The system takes inspiration from the invisible border that surrounds the greater Houston area. Highways are represented as linear elements, celebrating the intersectionalities that reflect a dynamic community of art, food, entertainment, and attractions.
Grade H’s Youtube and Twitch channels are scheduled to go live in October 2019.
Grade H’s Youtube and Twitch channels are scheduled to go live in October 2019.













